Simeon Hobbes' profile picture, The Eye of Horus aka Wedjat
This looks like it’s the first of the post-season ARGs (alternate reality games).
There’s a message in Morse Code:
There’s a Twitter account, @simeonhobbes, which started sending out messages on Friday. At this moment, he has 2,035 followers, though I expect that number will increase dramatically as word gets out. The account has sent out mysterious messages, many of which mention Jacob.